The Town 2025: São Paulo Gears Up for Unmissable Music Spectacle
The Town returns to São Paulo this coming September in its highly anticipated sophomore edition. Set to take over the iconic Autódromo de Interlagos from September 6 to 14, 2025, the festival transforms the legendary F1 circuit into a massive cultural playground packed with music, art, and immersive experiences. Visit Brasil+15Next Stop: Brazil+15The Town+15
Festival Dates & Venue
- Dates: September 6, 7, 12, 13, and 14, 2025 A Amplitur+7Next Stop: Brazil+7Fazer no Brasil+7
- Venue: Autódromo José Carlos Pace (Interlagos), São Paulo Fazer no Brasil+11Next Stop: Brazil+11Songkick+11
Headliner Line-Up
The festival’s lineup is star-studded, blending global icons with acclaimed Brazilian talent across multiple stages:
- September 6: Travis Scott, Don Toliver, Burna Boy, Filipe Ret
- September 7: Green Day, Sex Pistols, Bruce Dickinson, Iggy Pop, Pitty, CPM 22, Supla & Inocentes
- September 12: Backstreet Boys, Jason Derulo, CeeLo Green, Jota Quest, Luísa Sonza, Pedro Sampaio, Duda Beat
- September 13: Mariah Carey, Jessie J, Ivete Sangalo, Lionel Richie, Gloria Groove
- September 14: Katy Perry, Camila Cabello, J Balvin, Iza, Ludmilla, Joelma Wikipédia+15Wikipédia+15Next Stop: Brazil+15
This expansive line-up reflects the festival’s ambition — a musical mosaic traversing genres, eras, and global borders.
Beyond the Music: Culture, Competition & Purpose
- Superliga The Town: Brazil’s famed “Batalha da Aldeia” rap league takes center stage with a high-stakes tournament featuring 32 MCs over four festival days, culminating in a final showdown on September 14 NME+2DIY+2Wikipédia+1
- Amazônia Para Sempre Project: An eco-cultural initiative by The Town and Rock in Rio, preceding the festival with free concerts in Belém, plus R$ 2 million invested in Amazon preservation and community development Wikipédia+1
Tickets & Logistics
- Tickets: On sale via Ticketmaster Brazil; no box offices or resale partners; avoid unofficial sellers Next Stop: Brazil
- Venue Layout & Amenities: Expect thematic stages (Skyline, The One, Quebrada, Factory, São Paulo Square), expanded food courts, chill zones, art installations, and improved crowd flow Wikipédia+4Next Stop: Brazil+4Wikipédia+4
Why Tourists Should Care
- Unique Setting: A rare chance to experience mega music close to home in São Paulo’s electrifying atmosphere.
- Diverse Line-up: From pop icons to rock legends and Brazilian stars — there’s a stage for everyone.
- Cultural Immersion: Blend of music, art, social and environmental activism, plus hip-hop culture through the rap battles.
- Travel-Ready: With event hubs like Interlagos easily accessible (train, taxi, ride apps), it’s a manageable adventure for international visitors too.
Final Note: The Town 2025 promises to be more than a festival—it’s a celebration of Brazil’s cultural vibrancy on a global stage. Be sure to follow official channels for updates, secure your ticket early, and plan for an unforgettable experience blending music, sustainability, and creative energy.